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Privacy Policy
Privacy Policy

Jägermeister Privacy Policy

We take the protection of your personal information very seriously. We fully respect your privacy rights and your personal rights as an individual. Please thus take the time to read below about how we record and handle your data.

Recording, Handling, and Usage of Personal Data

You can visit our online shop without providing any personal data. We save only access data without personally identifiable information, such as the name of your Internet service provider. No information about your person can be derived from this data. The data is recorded solely for the purposes of continually improving what we offer. For more information, please see the sections Google Analytics and Google Remarketing below. 

Personal data is only recorded if you voluntarily provide it in the course of placing an order, setting up a customer account, or registering for our newsletter. Unless you give additional explicit consent, the data you provide will be used exclusively for processing and fulfilling your order. Insofar as you have not provided explicit consent for your data being used further, your data will be locked against further use once your order has been fulfilled in its entirety and the purchase price has been paid in full; the data will be deleted following expiry of required tax and business documentation retention terms.

If you register to receive our newsletter, the email address you provide will be used exclusively for our internal marketing purposes and only until such time as you unsubscribe from the newsletter, which is possible at any time. We will not transfer your email address to third parties.

Usage of Cookies

We use cookies on various pages of our online shop in order to enhance your experience of our website and enable certain functions to be used faster. Cookies are small text files that are saved on your computer. The majority of the cookies we use are deleted from your hard drive on closing of the browser (these are known as “session cookies”). Other types of cookie remain on your computer to allow us to uniquely recognize your computer on a return visit to our website (these are known as “permanent cookies”).These cookies enable us to greet you with your specific username and simplify the placing of subsequent orders, e.g. by eliminating the need to reenter your name or other information when filling out forms. Our partner companies are not permitted to gather, process, or use personal data from our website via cookies nor to link your personally identifiable information with their cookies.

You may limit the use of cookies at any time using the corresponding settings in your browser. You can also delete cookies from your browser at any time. This may, however, result in our website not being accessible to you or limited in its functionality.

Necessary Transfer of Personal Data

Your data is transferred to shipping companies commissioned by us with completing fulfillment of your order. To enable payment handling, we transfer your payment data to the credit institute/payment service provider commissioned with executing the transaction.

 Right to Information

In accordance with the German Federal Data Protection Act, you have the right to obtain information on the personal data stored about you free of charge as well as the right to request the data's amending, locking, or deletion, if necessary. 

Data Privacy Contact

For questions regarding the recording, handling, or use of your personal data, for information on or amendment, locking, or deletion of data as well as for withdrawing previously given consent, please

Data Security

During the ordering process, your personal data is transmitted over the Internet via SSL encryption. Credit card data is not stored, but rather recorded and processed directly by our payment service providers. We ensure the security of our website and other systems via technical and organizational measures to prevent loss, destruction, accessing, altering, or distribution of your data by unauthorized parties. Access to your customer account is only possible upon entry of your personal password. Always treat your access information as confidential and close the browser window when you have finished your communication with us, especially if you are using a computer that is shared with others.

Withdrawal of Consent

Over the course of your visit to our online shop, you may have given us your explicit consent for the services listed below. You may withdraw your consent for any of these services at any time.

Consent to receive email advertising
- By subscribing to our newsletter 

Data Collection for Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files saved to your computer to help the website analyze how users use the site. The information gathered by the cookie about your use of this website will be transmitted to and stored by Google on servers in the United States. If IP anonymization is activated on this website, your IP address will, however, be truncated by Google beforehand within the area of member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server located in the United States and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating how you use the website, compiling reports on website activities, and providing further services related to website and Internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be associated with any other data held by Google. You can prevent the storage of cookies by selecting the appropriate settings for your browser. However, we would like to point out that if you do so, it may not be possible for you to make full use of all of this website's functions. You can also prevent the data generated by the cookie and related to your usage of this website (including your IP address) from being transmitted to and processed by Google by downloading and installing the browser plug-in available at the following link:

Individualized Advertising (Google Remarketing)

In order to optimize the ads we show, we use the remarketing function offered by Google. Within the Google Display Network, this enables us to show our ads to only those Internet users who have already visited our website. In order to use this function, it is necessary to save small text files (known as “cookies”) to your computer; these files do not store any personal information, however. The Google Display Network uses these cookies to show you our advertisements, either as text or in visual form. You may deactivate the use of cookies for marketing purposes. This option is available through the Google ad settings manager ( or alternatively for all participating companies via the deactivation page of the Network Advertising Initiative: