The Rich Franklin Collection

Our latest fashion collaboration with self-made streetwear and sneaker designer, Rich Franklin, pushes boundaries between what’s possible for Jägermeister and fashion culture.  

Half of all proceeds from Rich Franklin's collection will go to Direct Relief​, a non-profit organization providing personal protective equipment and essential medical items to health workers responding to coronavirus (COVID-19).

About the Meister

Rich Franklin is a self-made Meister streetwear and sneaker designer.  Operating out of Brooklyn NY, his ultra - premium custom sneaker work has been worn by everyone from LeBron James and James Harden to DJ Khaled, Diddy, Beyoncé and Jay Z. His eye for trends, coupled with his daring design ideas has positioned his clothing line, Rich & Faded, as the next generation of pop culture fashion streetwear.  His work as an independent designer has also led to custom work and design for a variety of clients including Platers Peanuts, Arizona Ice Tea, Barstool Sports, Karl Lagerfeld and multiple NFL / NBA players and teams. His affinity for Jägermeister and passion for his craft make him the perfect Meister – just like you. Enjoy!